Event Details

"Today's Lifestyle: Design and Desire" - Sponsored by Canyon Ranch Living Miami Beach

Event Description


Feb. 24 Event Hosted by WSG Development Company

Panel to include "New Urbanism" Pioneer Elizabeth Plater-Zyberk

MIAMI, FL -- February 20, 2004 – There has never been a more exciting time to buy a home in Miami, with unprecedented development taking place in the city's urban and waterfront communities. Seductive marketing campaigns for Miami's new properties beckon with beautiful models, gorgeous vistas, bold renderings of the properties themselves, and poetic copy that promises a lifestyle of ease, happiness, and luxury. Selling homes in the "new Miami" also means selling the city's unique lifestyle, giving each property's architecture, amenities, and design elements a higher priority than ever before.

The importance of lifestyle factors in real estate will be discussed at the next meeting of the Master Brokers Forum (MBF), an organization composed of Miami-Dade County's top real estate professionals. The event, hosted by WSG Development Company, will be held Tuesday, Feb. 24 in the Canyon Ranch Living Miami Beach sales pavilion, located at 6801 Collins Avenue. The evening will begin with a cocktail reception at 6 p.m., followed by a panel discussion at 7 p.m., and will close following an 8 p.m. dinner. [NOTE: the meeting is open only to MBF members and members of the media, and is NOT open to the public.]

The panel discussion, "Today's Lifestyle: Design and Desire",will be moderated by Christopher Zoller, a Master Broker with Esslinger Wooten Maxwell. The panelists will include:

· Elizabeth Plater-Zyberk; founding principal of the architectural and town planning firm Duany Plater-Zyberk and Company. Ms. Plater-Zyberk is a leader in the national movement called "the New Urbanism",which seeks to end suburban sprawl and urban disinvestment. She also serves as dean of the University of Miami School of Architecture.

· Gary S. Milner; director of New Project Development for Canyon Ranch. Mr. Milner is responsible for defining the company's new business opportunities and consulting projects, and is currently overseeing the development of Canyon Ranch Living Miami Beach. He was instrumental in the launch of Canyon Ranch SpaClubs, the company's first brand extension.

· There will also be brief introductions by Philip Wolman and Eric Sheppard; principals of WSG Development Company and the development team behind Canyon Ranch Living Miami Beach.

"As real estate professionals in Miami, we are eager to hear from this distinguished panel about the importance of lifestyle elements in the process of creating, marketing, and selling homes," said Alicia Cervera, Jr., chairman of the MBF. "We extend our thanks to Canyon Ranch Living and WSG Development Company for graciously hosting this event."